Welcome to Asian Heritage Foundation

The formation of the Asian Heritage Foundation as a not-for-profit NGO in 1995-96 lent an institutional tenor to the unprecedented effort by Rajeev Sethi, bringing coherence to the CCI sector, not only for India but for the continent of Asia. This facilitated the positioning of Asia’s creative skills and the exploration of new paradigms of growth with creative initiatives. The Asian continent, home to several parent civilizations and over half of humanity, is today at a crossroads. Pressing issues – regarding trade, security, identity, and the environment to name just a few – transcend our national and historical boundaries. As the local and the plural jostle with the global evolving skills, the Asian Heritage Foundation (AHF) provides an ecosystem of empowerment with innovative entrepreneurship to script a sustainable future for a challenged cultural continuum.


Task Force for Creative and Cultural Industries, Planning Commission, Govt. Of India (2006)

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Laxmi Machine Works Corporate Office Complex, Coimbatore (1997 and ongoing)

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